Are you proud of being a Pinoy? We got some of the best voices and musical artists in the whole world. We mention the names of Lea Salonga, Arnel Pineda, Charice Pempengco, Billy Crawford and Apl.de.Ap and we got a wow. But we need more. Apl.de.Ap opens a big door for Philippines' music industry through Jeepney Music, a platform for emerging artists and DJs. It provides promotional and collaborative opportunities to work with Grammy award-winning artist and producer Apl.de.Ap himself. An artist’s song might be featured on Jeepney Radio or they might be invited to collaborate on a Jeepney Project.

Jeepney Music, together with MTV Channel and the Department of Tourism* brings us the newest way to liven up fresh musical talents... MTV Emerge. MTV Emerge is a platform for unsigned music talent in the Philippines to showcase their work and to be given an opportunity to win a one-year recording contract with Jeepney Music. MTV Emerge is altogether an MTV, Jeepney Music, and Department of Tourism collaboration. MTV Emerge is a venue for scouting the hottest unsigned music talents from all genres of music like rock, pop, indie, hip-hop, R&B, metal, ballad, solo artists, DJs and a lot more. It is also considered as an online community where Pinoy listeners can discover fresh local music artists.

Participants can register and upload their profiles, photos and original music on the MTV Emerge website to get discovered. And there are big prizes at stake. After a public voting process, seven grand winners will be selected on November 20, 2009. Selection of winners will be made by a panel of judges which includes our very own and Black Eyed Peas member Apl.de.Ap, founder of Jeepney Music.

The grand prize winners of MTV Emerge will get a one-year recording contract with Jeepney Music under the mentorship of Apl.de.Ap. They will get the following:

• artist management and promotion
• digital distribution of 3-6 songs
• strategic marketing plan for the signed artists to break into both the local and international markets

The winners will also be invited and introduced by Apl.de.Ap at the live showcase event on November 27.

As a Pinoy, here's what you can do:

Simply go to the MTV Emerge website, listen to the selection of original fresh music and vote. For example, I choose the song Broken by the NewModern. Then I'll vote for them. That easy. And I see the votes getting high everyday. It's time you make a musical contribution. ;]

Enjoy our very own music! Support MTV Emerge!

* Department of Tourism - Philippine government agency responsible for encouraging, promoting and developing tourism as a major socio-economic activity, spreading its benefits to sectors of society.

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